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.Politicians want to sell you theirideas.Religious leaders want to sell you the way to salvation.And drug dealers want to sellyour children drugs.The list goes on and on.Persuasion is everywhere.Call it what you want.Persuasion.Influence.Salesmanship.Manipulation.The bottomline is the same thing: one person trying to get another person to do what they want them to do.The techniques persuaders use vary largely.Some persuaders are crude and blatant.Others are very sophisticated and polished.But again, their purpose is the same to get you tobehave in a way that they want.WHAT MAKES PERSUASION GOOD OR BAD?Generally, we tend to agree with the persuaders that share the same values and beliefs thatwe share.If you are a conservative Christian, for example, you probably esteem Pat Robertson.You probably think he is a good man, doing the right thing.Robertson is a very compellingpersuader.He uses many forms of influence because he fervently believes in his work.But if you are a liberal, you probably think Robertson is a fanatic you may even thinkhe s dangerous.As a liberal, you may even resent Robertson for attempting to restrict yourfreedom.86_______________________________________________________________Bill O ConnellCOVERT HYPNOSIS________________________________________________________________The Catholics and the Protestants.The Israelis and the Arabs.The Republicans and theDemocrats all are examples of long-running, intensely fought differences.Differences ofopinion.Differences of belief.Differences of value.Differences of principle.It all comes down to what you believe in based on your deepest principals and values.And how we develop our values is a subject that would takes more room than this entire book todiscuss adequately.But that s not our purpose here.Our purpose is to make clear thatpersuasion, influence, and manipulations are all around us all of the time.We all use and aresubject to influence.Some of us are more inclined to want to persuade others.Some of us aremore skilled at doing so.But what determines if our persuasive endeavors are  right or  goodor  moral depends not on the tools and techniques that we use, but on our values and principles.And the principles we embrace our constantly subject to attack and disputation.WHO BENEFITS? WHO IS HARMED?It is my belief that persuasion is good if it helps the person you are persuading.It is alsomy belief that persuasion is bad if it harms the person you are using it on.It is my sincereadmonition that you ask yourself this question before attempting to persuade another humanbeing into doing anything, regardless of the techniques you use:Is what I am considering doing truly in the best interest of all parties concerned?If not, re-think your possibilities and develop new alternatives.Postpone taking actionuntil you come up with an approach that is in the best interest of all parties involved.One thatyou honestly feel good about.Whatever you do, always obey the law, consult your conscience, and, above all, do noharm.87_______________________________________________________________Bill O ConnellCOVERT HYPNOSIS________________________________________________________________CHAPTER EIGHTEENProofWhat proof is there that Covert Hypnosis is effective? How can you know that it reallyworks? Is there any empirical evidence that the tools and techniques are valid?Those are all logical questions.I have asked those same questions myself many timesduring the discovery and development of Covert Hypnosis.I know from my own experiencewhat kind of results the application of Covert Hypnosis can yield.I know what Covert Hypnosishas done for me.And, in the final analysis, only you can prove that Covert Hypnosis works ordoes not work for you.Only you can prove to yourself that the techniques are genuine,effective, and useful and only you will know that they are effective for you in your life.Here swhy:There are three primary categories of  proof : scientific study, testimonial, and personalexperience [ Pobierz całość w formacie PDF ]