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.For example, when Rod Carnegie needed to return toAustralia, Marvin didn t require too much convincing by Gil Clee to letRod, only a three-year associate at the time, open the first McKinsey &Co.office in Australia.In 1962, when Andy Pearson wanted to build amarketing group, Marvin encouraged him.Andy and the newly createdmarketing group worked with General Foods and created the concept ofdirect product profitability and then developed the now ubiquitous univer-sal product code (UPC) system.Marvin was skeptical but supportive.Hethought both were old industrial techniques being applied to consumerproducts.It was a huge success, and is still used 40 years later.In bothcases, Marvin had real doubts, but, once having authorized each endeavor,11131_Edersheim_c03_f.qxd 2/10/04 3:24 PM Page 6464 McKinsey s Marvin Bowerhe actively supported Rod and Andy and helped them win by backingthem emotionally and encouraging the best resources to join them.Marvin was personally committed to developing the next generationof leaders, whether they be a part of McKinsey & Co.or a part of somecommunity or other organization.Don Gogel remembers Marvin s persis-tence in this regard:I had left McKinsey and was working in an investment bank, Kid-der Peabody.Marvin heard that I was moving to Bronxville.This is pure Marvin.He called me.and said,  Don, I heard youwere moving to Bronxville.Let s talk about Bronxville. (Marvinhad lived in Bronxville for over 50 years.) So we had lunch.Blueplate special lunch. Let me tell you about Bronxville. He told meabout the town.He said,  Let me tell you the areas that I thinkyou and Georgia should get involved in in Bronxville. There wasno,  Are you interested in community service?  What are theareas of interest to you? His assumptions were,  Of course you aregoing to participate in the life of the community and of course youwill want to get involved in the areas that are most important.Forget what your interests might be.I m going to tell you what smost important.How can you say no to Marvin?.He said,  Either you or Georgia has to get involved withthe school board, but you don t have to do that for a couple of yearsbecause you have to know the community a lot better. Well, fiveyears after we moved to Bronxville, Georgia joined the schoolboard; she served for six years, three of which she was president ofthe Bronxville School Board.Marvin was right.Bronxvillerevolves around the school.Marvin said that the most important thing for the future ofBronxville is that each leadership group in the town recruits thenext generation of younger people to understand what communityservice and public-spiritedness is all about because these are lessonsthat have to be taught.Marvin s sort of civic-mindedness wasn tjust something that he thought applied to him and that peopleshould do.He really had a model of how it sustained us howit has to be sustained.I think that, at least my experience in acommunity like Bronxville has worked largely because people take11131_Edersheim_c03_f.qxd 2/10/04 3:24 PM Page 65The Profession and the Institution 65seriously what Marvin was talking about; they recruit the next gen-eration of people who were 10 years younger whether they par-ticipate in the school, the church, the United Fund, or whatever.Sothere s more intergenerational participation in a lot of these activi-ties than I think in a lot of other towns.And Marvin certainly wasaware of this and encouraged us to do that.75In a 1955 speech, Marvin succinctly expressed his beliefs about whatconstitutes good leadership:If our leaders confuse leadership with the need to control, we willdestroy collaboration and true leadership.Running a businesswell means developing executives.The rewards for learning torun a business well more than compensate for the difficulties.Therewards are more than a growth atmosphere for executives.Theyinclude growth for the business itself growth in competitiveposition, size, and profits.76Marvin understood that new leadership could not exist and thrive ifthe old leadership did not step down and make room for the new [ Pobierz całość w formacie PDF ]